Hooked N Free

Fishing · Family · Freedom

Built for the water.
Made for the free.

Bold fishing apparel and outdoor gear for men, women and kids—created in Queensland for families who feel most alive on the water.

Explore what’s coming
The Hooked N Free life

More than a label.
It’s where we’d rather be.

Hooked N Free is a fishing lifestyle brand made for early starts, salty air, family adventures and the stories that get bigger every time they’re told.

Our first collection is taking shape now: ocean-inspired fishing jerseys, headwear and kids gear, all tied together by the reef artwork and unmistakable Hooked N Free identity.

First drop

Gear for the whole crew

In development now

Hooked N Free men's hooded and unhooded fishing jersey concepts
Men

Fishing jerseys

Hooked N Free women's fishing jersey concepts
Women

Fishing jerseys

Hooked N Free kids fishing jersey concepts
Kids

Fishing jerseys

Front and back of the Hooked N Free adult unisex short-sleeve shirt, with black shoulders, colourful feature fish and reef artwork
Adult unisex · Coming soon

Feature-fish short sleeves

Bold feature fish up front. Deep-water reef on the back. A short-sleeve option for the crew.

Hooked N Free women's mesh fishing cap concept
Headwear

Mesh caps & hats

Hooked N Free boat wrap concept on the Pro Fisher hull
Follow the build

The brand is hitting the water.

Our 6.25 m Pro Fisher is becoming the moving centrepiece of Hooked N Free, with a custom reef wrap designed to carry the brand from the ramp to the open water.

Build updates and social links are coming soon.

We’re just getting started

Stay hooked.

Follow the adventure on TikTok and get in touch with the crew. Our first collection is taking shape now.

Get in touch